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by pablo doe

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Itaú Unibanco Bank

  • Company    
  • Role     
  • Projects
    .
  • Year
  • Itaú Unibanco Bank
  • Product Designer
  • Portal Itaú Unibanco
  • 2012

Itaú is the largest bank in Latin America. I worked on several projects during my 5 and a half year tenure there. The largest one I am detailing here: In 2010 Itaú decided to revamp and consolidate their intranet that served at the time about 100.000 employees in Brazil and neighboring countries. The website is the largest intranet in all of Latin America. The main goal of the project was to reduce the time employees were spending to find information, thereby increasing productivity.

As the Senior Product Designer, I led several workstreams: Site Map and Information Architecture, Wireframes, Usability tests, Support and Training.

Goals

Unify more than 230 different websites on the same platform

Content customized by department/employee

Have a centralized CMS

Make easy to find people and content
Research Approach 
Ideation workshops with users and stakeholders

In depth 1-1 interviews

Card sorting
Usability tests
Information Architecture: 6 menu levels with a total of more than 500 pages
Results

Productivity boost: 45 minutes saved per user per day
Millions of dollars saved by reducing web development costs and increasing average productivity